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WATER YOUR NEW YEAR’S RESOLUTIONS? WE’VE GOT A FEW SUGGESTIONS

WATER YOUR NEW YEAR’S RESOLUTIONS? WE’VE GOT A FEW SUGGESTIONS

This is the time of year that many of us make our New Year’s resolutions. The ways we’re going to improve. The family and friends we’re going to treat better. The weight we’re going to lose (that one is one our list every year). Some of us will keep our resolutions. Some will keep some of them. Many will keep none of them. But at least we try – that’s an admirable start. In that vein, we at CLEAR2O® have five resolutions related to our favorite subject: water. These are not resolutions for us; they are for you. We don’t...

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BY ANY MEASURE, TOTAL DISSOLVED SOLIDS (TDS) IS A POOR INDICATOR OF WATER QUALITY

BY ANY MEASURE, TOTAL DISSOLVED SOLIDS (TDS) IS A POOR INDICATOR OF WATER QUALITY

Many of our customers are curious as to why our CLEAR2O® filters don’t reduce the Total Dissolved Solids, or “TDS” found in tap water. While some might expect a lengthy explanation, the answer is quite straightforward: there’s no reason to. To understand the rationale behind this simple response, it is important to understand exactly what TDS is – and why, as a water drinker, you really don’t need to think too much about it.  According to NSF International, an independent, accredited organization that develops public health standards and certification programs to help protect the world’s food, water, consumer products and...

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BEATING THE KING OF POISONS IN YOUR WATER REQUIRES A ROYAL SOLUTION

BEATING THE KING OF POISONS IN YOUR WATER  REQUIRES A ROYAL SOLUTION

It’s difficult not to have some measure of admiration for a substance that, from the time of the Roman Empire all the way to the Victorian era,  was referred to as the "king of poisons" as well as the "poison of kings."  In fact, history is riddled with accounts of both royalty and commoners carrying out assassinations for personal gain using the odorless, tasteless compounds of arsenic.  Arsenic is one of the most common elements in the Earth’s crust, but in its free form it is quite rare. Despite its almost legendary status as a powerful and silent killer, arsenic...

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NEED A REASON TO SWITCH TO FILTERED WATER? WE’VE GOT 580 BILLION OF THEM

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NEED A REASON TO SWITCH TO FILTERED WATER? WE’VE GOT 580 BILLION OF THEM

Among the many reasons to invest in water filtration products – pitchers, countertop filters, water bottles, and RV filters, to name a few - is to help reduce the number of plastic bottles that end up in our landfills The numbers are staggering. According to EarthDay.org, Americans purchase about 50 billion water bottles per year, averaging about 13 bottles per month for every person in the country. Worldwide, the numbers become even more eye-popping. A recent article in the magazine Fast Company notes that around the globe, people are using almost 500 billion plastic water bottles per year; that number...

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FIVE FACTORS TO CONSIDER WHEN CHOOSING YOUR FILTERED WATER PITCHER

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FIVE FACTORS TO CONSIDER WHEN CHOOSING  YOUR FILTERED WATER PITCHER

Turn on your kitchen faucet, fill up a glass, and have a nice cool drink of water. Sounds like the kind of thing you can do without thinking. Unfortunately, these days, you do have to think about it – a lot. As noted in our last blog, a vast majority of the unsafe tap water in our country is found in cities and towns where the contaminants actually meet legal standards. In an article from the Fox News website, Olga Naidenko, Ph.D., EWG’s vice president for science investigations, was quoted in a press release as saying, “The vast majority of...

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