What information does Applica collect and how do we use this information?

We may request personal information from you for processing orders and shipping products, conducting contests or sweepstakes, and for product registration. This may include your name, address, e-mail address, telephone number, etc., as well as information related to customer satisfaction surveys, customer purchasing habits or other purchasing information. Our web-sites allow you to contact us directly with questions or comments regarding our products, services, web-sites, or to register products. The process requires you to give certain personal information so that you may complete the warranty registration. We also maintain data files to ensure that we quickly resolve customer comments or questions and implement improvements based on those comments. We may conduct sweepstakes or other contests on our web-site, which require personal information to be provided to qualify for participation in the promotion or contest. This information is used primarily as a means to notify the winners.

In an effort to continually improve our products and services, we may use personal information to conduct market research and on-line surveys. This may involve contacting recent and/or past web-site visitors who have provided personal information to Applica. Our web servers may automatically monitor the number of visitors, the average time spent on the site, the popularity of our web-sites, and any programming errors or failures on any of our web-sites in order to determine the effectiveness of the Applica web-site and to make improvements to the website.

Does Applica share your information with other third parties?

Applica does not currently share your e-mail address or personal information with any other parties without your prior consent; however, we may share personal information with our business partners in order to facilitate the process of servicing your products, to help you exchange your products, and to better serve you. Applica may share aggregate data about our sales, customers, traffic patterns, and other related site information with respectable third parties. None of this data is related to any individual's name without their consent.

Does Applica use cookies?

Applica uses "cookies" on this website because they help us in many ways to make your visit to our website more enjoyable and meaningful to you. Cookies are text information files that your web browser places on your computer when you visit a website. Applica may use such "cookie" technology to obtain information from you as an online visitor. Most browsers accept cookies automatically, but can be configured not to accept them or to indicate when a cookie is being sent. Applica may also use so-called "web-beacons" to access the information contained in its cookies within the network of the Applica websites. Please refer to our Security statement in our

Does Applica have any special privacy policies with respect to children?

Applica encourages parents and guardians to monitor and participate in their children's online activities. No information should be submitted to this site by users under 13 years of age, and users under 13 years old are not allowed to register for newsletters, clubs or activities. Users under 18 years of age are not allowed to make purchases or participate in contests. Where appropriate, Applica may ask you to indicate your age to verify compliance with these policies. Applica does not knowingly collect information from our guests under 13 years of age or provide any personally identifying information from such guests to any third party for any reason whatsoever. We do not allow guests known to be under 13 years of age to receive direct marketing communications from Applica or from third parties.

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