Applica Incorporated is a marketer and distributor of a wide range of small appliances for use in and outside the home. Through its operating subsidiary, Applica Consumer Products, Inc., Applica markets products under licensed brand names such as Black & Decker®, company-owned brand names such as Littermaid™, Infrawave™, Clear2O™; and private label brand names, primarily in North America, Latin America and the Caribbean.

The word "Applica" is derived from the English word "appliance" and the Latin word "plicare." An "appliance" is a device or instrument, especially one operated by electricity and designed for household use. The word "plicare" means to fold into one unified whole. That is why innovation in design, development, and marketing of home appliances is not only our primary business but the hallmark of Applica Incorporated.

Applica's Black & Decker® Houshold Products division designs small kitchen and garment care appliances under Black & Decker® licenses and markets these products to retailers and distributors in North America and Latin America. Applica also has several other sub-brands including Toast-R-Oven™, SpaceMaker™, Lids Off™ and Gizmo™.

Domestically, Applica, with its line of Black & Decker® labeled products, holds a No. 1 market position in several product categories, including toaster ovens and irons. Applica also designs and markets kitchen and seasonal products under other company-owned brands as well as under private-label and licensed brand arrangements such as Home Cafe™. Additionally, Applica is a domestic supplier of hair care appliances to the professional salon industry and manufactures the LitterMaid™ computerized, infrared, automatic self-cleaning cat litter box.